waterHQ conducted an interview with Hidenori Matsubara, General Manager, Panasonic Eco Solutions Middle East & Africa, a division of PMMAF to highlight the latest development from Panasonic on the water industry. Panasonic has a long history of Water Pumps business dating back to 1955. Panasonic Manufacturing Indonesia started manufacturing Water Pumps in 1988 and since then the brand has earned trust of its customers while gaining no. 1 market share in Indonesia.
waterHQ: What would you say is your most successful product that has been launched in the region’s water industry?
Hidenori Matsubara: We recently added ‘Water Pumps for residential purpose’ as a new category to the Eco Solutions Division’s existing business portfolio. These eco-water management solutions are especially engineered for the region. They have a high level of durability and customized for harsh climate conditions, such as the soaring temperatures in the Middle East. There are four models for the water pumps – ranging from 0.5 HP to 2.0 HP – all of which offer good suction, better head and comparatively high flow rate compared to other competitor brands available in the market. They can withstand temperatures up to 50 degrees Celsius, definitely better than other brands currently available in the market which normally can perform up to 40 degrees Celsius only. The pump sets are also capable of handling water of temperatures up to 90 degrees Celsius with maximum head of 46 m and flow rate as high as 154 L/min. The pumps are also dust-proof to prevent sand particles from entering the equipment, and the impeller is made of brass and has a low level of friction, thus making it rust resistant and waterproof. Most important of all, safety is assured as they are equipped with a thermal protector, which stops the motor from operating when the desired temperature exceeds the set levels, preventing any fire accidents.
waterHQ: Are there any new products for 2018? What are some exciting technologies for the future that you’ve had a glimpse of?
Matsubara: We will be bringing to the region new technologies in the future such as water pumps with electronic controller and new water pump categories which include submersible type and high flow type.
waterHQ: What challenges have you faced in the water industry? And how does Panasonic address complications?
Matsubara: The business prospect in the region for water pumps remain bright, yet this positive news also poses challenges to manufacturers. The market has become increasingly saturated, and more than that, low-quality counterfeit products are flooding the market, creating unfair competition. Panasonic’s strategy is to accelerate the development and broadening of innovation for our products. We continue to challenge ourselves to build momentum behind our technologies so customers can truly appreciate the quality, efficiency and reliability of Panasonic solutions.